Official profile — entity page
Michael Couch
Michael Couch — AI-native products, systems & platforms
Employer (verify for profiles): RAPP— VP, Technology Strategy & Transformation. This site (couch.cx) is Michael Couch's personal and professional first-party page; it is not RAPP's corporate site unless a page here explicitly says it is.
Who is Michael Couch?
Michael Couch is VP, Technology Strategy & Transformation at RAPP, and the owner of this domain (couch.cx). I build and advise on ai-native products, systems & platforms — the same through-line you see in my essays, case studies, and operator notes — and I ship as Strategy + Architect + Builder: strategy, systems architecture, and build.
Michael Couch at RAPP
My day job is RAPP. When people search for Michael Couch RAPP or Michael Couch marketing technology, the connection is intentional: enterprise transformation, agentic operations, and design systems at the scale of global clients. I publish perspective on that work in parallel to building it — see why I back agentic infrastructure and the agentic enterprise.
Products, systems, and case studies
Searches that pair my name with a build — Michael Couch PageStash, ThreatBase, and brand / design systems — should resolve to primary sources, not second-hand blurbs. Start here:
- PageStash: capture, structure, retrieve
- ThreatBase: agentic OSINT at scale
- Brand lockup: design systems as code
Thought leadership & Michael Couch + AI
For queries like Michael Couch AI or agentic systems Michael Couch, the canonical list is the writing index and the RSS feed. I write on LangGraph, n8n, enterprise auto-research, and token-efficient agent payloads — with my name in the byline and URL structure on this site.
Work with me
Outcome-priced automation and agentic implementations: /automate. For general inquiries, email michael@couch.cx.