Michael Couch
Michael Couch
Builds AI-nativesystems that survivethe real world.
Technology strategy, automation, CRM, marketing systems and product development — turned into operating infrastructure that complex organizations can actually use.
- Role
- VP, Technology Strategy & Transformation — RAPP / Omnicom
- Studio
- couch.cx
- Focus
- AI-native products · agentic workflows · commercial infrastructure
/ 01 Work
I work where strategy, technology and execution start to break apart.
- 01AI-native productsTools designed around intelligence, automation and rapid iteration.
- 02Automation infrastructureSystems that reduce drag and increase operating leverage.
- 03CRM + marketing technologyCustomer, campaign and journey systems built for execution.
- 04Agentic workflowsPractical AI workflows that expose signals and move work forward.
- 05Data activationTurning fragmented data into usable commercial intelligence.
- 06Enterprise transformationConnecting ambition to systems, teams and delivery.
- 07Product incubationFocused experiments built to test markets and create leverage.
/ 02 Belief
Most organizations do not fail because they lack ideas.
They fail because their systems cannot carry the weight of their ambition.
The work is the connective tissue: how decisions move, how signals surface, how teams execute, and how fast the organization learns.
Build the system.
Expose the signal.
Shorten the loop.
/ 03 Systems
A small index of products and experiments built through couch.cx.
- PageStashPermanent web capture for researchers and analysts.
- UploadPhoto.orgPassport and visa photos from a phone.
- ThreatBaseSelf-learning threat intelligence agents.
- Brand LockupAdvertising governance that behaves like code.
- Creative PatternsPattern intelligence for Reddit ads.
- DemandLinksCampaign link and UTM infrastructure.
- We Go-To-MarketProduct marketing asset generation.
/ 04 Archive note
Michael Couch is a technology strategy and transformation leader working across AI-native product development, automation infrastructure, CRM, marketing technology, customer experience, data activation and enterprise transformation. He is VP, Technology Strategy & Transformation at RAPP / Omnicom and founder of couch.cx.
/ 05 Contact
For product, automation, AI infrastructure, marketing systems or transformation work.
michael@couch.cxWe are all customers.