Writing
- Michael CouchMar 2026
n8n and the Cautious Operations Playbook: Innovation Labs, Enterprises, and Social Impact
Workflow automation that wraps LLMs in guardrails and legacy integration—not another bespoke model—is how most orgs get to agentic ops. Practical patterns for innovation labs, enterprises, and social enterprises.
n8nAutomationEnterprise AISocial EnterpriseAgenticOperations - Michael CouchMar 2026
LangGraph on the Ground: Durable State, Humans, and Observability for Real Operations
When agents touch money, liability, or compliance, demo-grade scripts fail. LangGraph's checkpointers, interrupts, and LangSmith traces are how teams ship operations that survive restarts, audits, and humans in the loop.
LangGraphLangChainOperationsEnterprise AIObservabilityAgentic - Michael CouchMar 2026
The End of the Monolithic Product Org
We broke monolithic code into services and sharpened boundaries with DDD. The bottleneck moved to the center. Decentralized delivery with real governance beats one product org gating every workflow.
EnterpriseProductDDDGovernanceAgenticStrategy - Michael CouchMar 2026
The Karpathy Autoresearch Pattern: AI That Runs Experiments While You Sleep
Andrej Karpathy's autoresearch hit 30K stars in a week. The program.md pattern—humans set goals, agents run experiments overnight—generalizes beyond ML to any domain with measurable objectives.
KarpathyAutoresearchAgentic AIResearch AutomationStrategy - Michael CouchMar 2026
Enterprise Auto-Research: Multi-Agent Intelligence That Compounds Overnight
EDR, DOVA, and the shift from single-agent loops to multi-agent orchestration. Enterprise deep research is here. The organizations that deploy it first own the information advantage.
Auto-ResearchEDRDOVAMulti-AgentEnterprise AI - Michael CouchMar 2026
NVIDIA Full Throttle: The Enterprise AI Stack Everyone Must Own
At GTC 2026, Jensen Huang announced a thesis: every enterprise must own its AI stack—and the best economics come when that stack is NVIDIA, end to end. GPT-OSS on NIM, NemoClaw, and the five-layer cake.
NVIDIAEnterprise AIGPT-OSSNIMStrategy - Michael CouchMar 2026
Stop Wasting My Tokens: The Anti-Verbosity Manifesto
Tokens are the currency of the Agentic era. Learn why "polite" LLM filler is a tax on your latency, your margin, and your intelligence-density.
Token EngineeringCost OptimizationLatency - Michael CouchMar 2026
Beyond JSON: High-Density Data for Agentic Payloads
Formatting overhead is structural waste. Explore how TOON and structured Markdown maximize entropy in your agent-to-agent swarms.
ArchitectureData DensityAgent Swarms - Michael CouchMar 2026
The Efficiency of Hostility: Why I Swear at My Models
LLMs aren’t human. They don't have feelings. But they do have semantic pathways triggered by high-stakes emotional language. Here is why being a "dick" actually gets you better results.
Prompt EngineeringStrategyHCI - Michael CouchMar 2026
Beyond Agile: The Rise of the Micro-Team
Agile was built to manage the friction between idea and delivery. When AI collapses that friction to zero, the methodology becomes the bottleneck.
AgileEngineeringAgentic SystemsStrategy - Michael CouchMar 2026
The SMB Arbitrage: How Small Teams Out-Execute through Automation
Why the real winners of the agentic revolution aren't enterprises, but agile small businesses rewiring their operations.
ScaleSMBAutomationStrategy - Michael CouchMar 2026
The Fractional Digital Employee: Scaling Operations with Agents
Stop treating automation as an IT project. Treat it as a hire. How small businesses are reclaiming hours.
AgentsOperationsFuture State - Michael CouchFeb 2026
Navigating the Agentic Stack: A 2026 Framework Selection Matrix
Engineering advice for companies choosing between LangGraph, CrewAI, Pydantic AI, and the managed walled gardens.
Agentic FrameworksLangGraphArchitecture - Michael CouchFeb 2026
Defensive Agents: The Weaponization of Adoption
The rise of the defensive layer: how model providers are leveraging AI-powered anxiety to drive enterprise adoption.
StrategyAI AdoptionEnterprise - Michael CouchFeb 2026
Hedging with Open Source: Models, Data, and Agentry
Avoiding the walled gardens: why local models and enriched open-source data are the secret to scalable agentic systems.
Open SourceLLMsData Pipelines - Michael CouchFeb 2026
Agentic Marketing: The End of the Funnel
When the buyer is an agent, the marketing funnel collapses into a data-driven satisfiability problem.
Go-to-MarketAdvertisingAutomation - Michael CouchFeb 2026
The Role of Personal Agents
From static UIs to intent-driven swarms: the shifting landscape of how we delegate our lives to machines.
UXHCIFuture State - Michael CouchFeb 2026
Why I Back Agentic Infrastructure
The pattern across Siren, Skydio, Swan, and Webflow: systems that scale intelligence and autonomy.
ThesisInfrastructureScale - Michael CouchFeb 2026
The Agentic Enterprise
What Dreamforce 2025 made clear: the divide is accelerating, and brand authenticity is the defensible moat.
SalesforceEnterprise AITransformation - Michael CouchFeb 2026
Design Systems as Code
Advertising creatives shouldn't fight tools. They should have systems that behave like code.
Design SystemsCreative TechOperations - Michael CouchFeb 2026
Brand Lockup: Design Systems for Advertising
Problem, approach, outcome — how we built design systems that behave like code.
Case StudyDesign OpsAutomation - Michael CouchFeb 2026
ThreatBase: Agentic Intelligence for OSINT
Scaling open-source intelligence with agentic workflows — what we built and why.
Case StudyOSINTAI Agents - Michael CouchFeb 2026
PageStash: Capture, Structure, Retrieve
Turning the web into a queryable knowledge layer for research and intelligence.
Case StudyKnowledge GraphRAG - Michael CouchOct 2025
Dreamforce 2025 takeaways↗
The "agentic enterprise" is no longer theoretical. Five critical trends on AI, Salesforce's stack, labor transformation, and brand authenticity.
DreamforceSalesforceAI Trends - Michael CouchJul 2023
The job of being a creative just got a lot more specialized↗
How RAPP leverages AI, tech, and data into campaigns. Interview with Michael Couch on precision marketing and evolving creative roles.
InterviewCreative AgenciesPrecision Marketing - Michael Couch
Digiday Programmatic Marketing Summit — Google's Cookieless Solutions↗
Speaking with Digiday on Google's cookieless solutions and adoption among advertisers.
SpeakingAdTechPrivacy - Michael Couch
Sugaring the Pill: How to Modernize Pharma Marketing↗
Content automation, MLR workflows, and modernizing pharma marketing operations. Co-authored with David Whitmore and Jennifer Corr.
PharmaContent AutomationMLR
Press & mentions
More articles from RAPP, PM360, and elsewhere as they’re published.