Writing
Why I Back Agentic Infrastructure
The pattern across Siren, Skydio, Swan, and Webflow: systems that scale intelligence and autonomy.
couch.cx · Feb 2026The Agentic Enterprise
What Dreamforce 2025 made clear: the divide is accelerating, and brand authenticity is the defensible moat.
couch.cx · Feb 2026Design Systems as Code
Advertising creatives shouldn't fight tools. They should have systems that behave like code.
couch.cx · Feb 2026Brand Lockup: Design Systems for Advertising
Problem, approach, outcome — how we built design systems that behave like code.
couch.cx · Feb 2026ThreatBase: Agentic Intelligence for OSINT
Scaling open-source intelligence with agentic workflows — what we built and why.
couch.cx · Feb 2026PageStash: Capture, Structure, Retrieve
Turning the web into a queryable knowledge layer for research and intelligence.
couch.cx · Feb 2026Dreamforce 2025 takeaways
The "agentic enterprise" is no longer theoretical. Five critical trends on AI, Salesforce's stack, labor transformation, and brand authenticity.
RAPP · Oct 2025↗The job of being a creative just got a lot more specialized
How RAPP leverages AI, tech, and data into campaigns. Interview with Michael Couch on precision marketing and evolving creative roles.
RAPP · Jul 2023↗Digiday Programmatic Marketing Summit — Google's Cookieless Solutions
Speaking with Digiday on Google's cookieless solutions and adoption among advertisers.
RAPP × Digiday↗Sugaring the Pill: How to Modernize Pharma Marketing
Content automation, MLR workflows, and modernizing pharma marketing operations. Co-authored with David Whitmore and Jennifer Corr.
PM360↗
Press & mentions
More articles from RAPP, PM360, and elsewhere as they’re published.