01
Strategy
Shape the future state
- ▹Enterprise architecture
- ▹Operating model transformation
- ▹AI & automation strategy
Driving transformation
Strategic partner to design, build and bring ideas to life, helping global brands, founders, and leaders deliver thoughtful improvements to customer experiences.
02
Build
Ship and iterate solutions
- ▹Agentic systems
- ▹Multi-tenant SaaS
- ▹Data & workflow infrastructure
03
Advice
Accelerate execution
- ▹Founders
- ▹Marketing leaders
- ▹Government initiatives
Projects
Selected work I'm building and backing, exploring what intelligent infrastructure looks like in an AI-native world.
angel
couch.cx
AI Credit Ladder
→Verified index of AI + cloud credit programs for solo founders, organized by stack
AI InfraFounders
Brand Lockup
→Design systems for advertising that behave like code
Design Systems
Creative Patterns
→The pattern engine for paid creative, Reddit Ads, notebooks, LLM-ready runbooks
GrowthMarketing
DemandLinks
→Structured links + analytics for performance systems
Marketing Infra
LA Barber Guide
→Smart matching for barbers in LA, reviews, neighborhoods, walk-ins
EcosystemLocal
Octi.link
→Link routing / identity infrastructure
Infra
Omnicom Group
→Global network for marketing, communication, and digital transformation.
MarketingTransformation
PageStash
→Capture → structure → retrieval for research and intelligence
Knowledge Infra
Siren Biotechnology
→Universal AAV immuno-gene therapy for cancer
BiotechHealthcare
Skydio
→Autonomous drones for DFR, utilities, and national security
AutonomyDrones
Swan
→Scalable autonomous products for defense and industry
DefenseAutonomy
ThreatBase
→Agentic intelligence infrastructure for OSINT workflows
AIOSINT
Tourism Antigua
Lightweight ecosystem tools for tourism + local services
Ecosystem
UploadPhoto.org
→Government-ready passport & visa photos from your phone, crop, check, and size for the portal
DocumentsConsumer
We Go-To-Market
→AI-native GTM infrastructure for launch-ready Reddit ads
GTMMarketing
Webflow
→AI-native website experience platform for high-performing brands
WebDesign
Partners
I advise founders and executive teams on product architecture, go-to-market systems, and applied AI.
Optikka
→The enterprise operating system for complex creative production and asset management.
Celtra
→Leading creative automation software for enterprise marketing and performance advertising.
Katalist.ai
→AI-native storyboard and visual storytelling infrastructure for modern creative teams.
Funf
→A handheld game console with real cartridges, and no right way up.
jslr.ai
→Marketing intelligence built on multi-agent systems, synthetic research, and automation.
Writing
View all →The End of Software Built by Strangers
People who do not understand the work are still choosing the software everyone else must use.
The Entrance Exam Is Gone.
The tools did not just make existing players faster. They let people who were never in the industry enter the market.
Anonymised Feels Comfortable. It Is Not.
Resequencing IDs so a European dataset looks abstract is not anonymisation. GDPR still calls it personal data.
The Ticket Queue Was a Rationing System
The analyst liturgy (ticket, steward, warehouse, dashboard, slide) rationed a world in which querying was expensive.
Collaboration
Write if the work has to hold. Product, platform, or plant. I come in as strategy, architecture, and build.
Build with me
I join the founders, engineers, and designers in the product. Strategy through to the thing that ships.
Advisory
For founders and exec teams who need the operating picture and a build path they can act on.
Partnerships
Integration, distribution, or a product we build together. Only when the stacks should actually lock.