Skip to content
couch.cx

Michael CouchAI-native products, systems & platformsStrategy + Architect + Build (couch.cx, VP, Technology Strategy & Transformation at RAPP)

Engineering AI-native products, platforms & systems—built for speed, leverage & intelligent scale.

Leading initiatives across global brands & institutions

Over 15+ years operating at the intersection of technology, marketing, data and transformation across global brands and network agencies.

Omnicom
Adidas
American Express
American Family Insurance
Ameriprise
Apple
AT&T
Audi
Barclays
Bayer
Best Buy
BMW
Burberry
Capital One
Cartier
Castrol
Citroen
Diageo
Domino's
Edward Jones
Electronic Arts
Eli Lilly
Elsevier
Exxon Mobil
Ford
General Motors
Google
Hilton
Home Depot
Iams
Jaguar Land Rover
KFC
Lexus
Lowe's
Mars
McDonald's
Mercedes-Benz
Merck
Meta
Mitsubishi
Nike
Nissan
Optus
Peloton
Peugeot
Pfizer
Planet Fitness
Porsche
Publicis
Ralph Lauren
S.C. Johnson
Samsung
ServiceNow
Singtel
SLB
Sony
Spectrum
State Farm
Stellantis
Suzuki
Takeda
Telstra
Toyota
Uber
US Army
Vauxhall
Volkswagen
Wells Fargo
WPP

Driving transformation

Strategic partner to design, build and bring ideas to life — helping global brands, founders, and leaders deliver thoughtful improvements to customer experiences.

01

Strategy

Shape the future state

  • Enterprise architecture
  • Operating model transformation
  • AI & automation strategy
02

Build

Ship and iterate solutions

  • Agentic systems
  • Multi-tenant SaaS
  • Data & workflow infrastructure
03

Advice

Accelerate execution

  • Founders
  • Marketing leaders
  • Government initiatives

Companies

Organizations and platforms I'm invested in — exploring what intelligent infrastructure looks like in an AI-native world.

angel
couch.cx
AI Credit Ladder screenshot

AI Credit Ladder

Verified index of AI + cloud credit programs for solo founders, organized by stack

AI InfraFounders
Brand Lockup screenshot

Brand Lockup

Design systems for advertising that behave like code

Design Systems
Creative Patterns screenshot

Creative Patterns

The pattern engine for paid creative—Reddit Ads, notebooks, LLM-ready runbooks

GrowthMarketing
DemandLinks screenshot

DemandLinks

Structured links + analytics for performance systems

Marketing Infra
LA Barber Guide screenshot

LA Barber Guide

Smart matching for barbers in LA — reviews, neighborhoods, walk-ins

EcosystemLocal
Octi.link screenshot

Octi.link

Link routing / identity infrastructure

Infra
Omnicom Group screenshot

Omnicom Group

Global network for marketing, communication, and digital transformation.

MarketingTransformation
PageStash screenshot

PageStash

Capture → structure → retrieval for research and intelligence

Knowledge Infra
Siren Biotechnology screenshot

Siren Biotechnology

Universal AAV immuno-gene therapy for cancer

BiotechHealthcare
Skydio screenshot

Skydio

Autonomous drones for DFR, utilities, and national security

AutonomyDrones
Swan screenshot

Swan

Scalable autonomous products for defense and industry

DefenseAutonomy
ThreatBase screenshot

ThreatBase

Agentic intelligence infrastructure for OSINT workflows

AIOSINT
Tourism Antigua screenshot

Tourism Antigua

Lightweight ecosystem tools for tourism + local services

Ecosystem
UploadPhoto.org screenshot

UploadPhoto.org

Government-ready passport & visa photos from your phone—crop, check, and size for the portal

DocumentsConsumer
We Go-To-Market screenshot

We Go-To-Market

AI-native GTM infrastructure for launch-ready Reddit ads

GTMMarketing
Webflow screenshot

Webflow

AI-native website experience platform for high-performing brands

WebDesign

Collaboration

I collaborate with ambitious leaders working on hard, high-leverage problems — especially at the intersection of AI, systems, and economic infrastructure.

Build with me

Cofounders, engineers, designers

Advisory

Founders & exec teams

Partnerships

Integration, distribution, JVs